Urban Hydration

Started in 2009, Urban Hydration is the trailblazer of plant-based clean beauty. With products in 4 categories, Skin, Hair, Bath and Body Lotion products are formulated to naturally alleviate dry skin and hair. The brand was created by a new mom and dad who wanted natural, sustainable care that was affordable and worked well for the entire family. Partnered with WATERisLIFE since 2016, the brand gives back locally, nationally and internationally and has helped 100K people have access to clean drinking water. We've had the standard of clean beauty before it was popular and hip. Realizing that she couldn't pronounce some of the scary ingredients in her body wash is what got our founder, Psyche to really look into only using ingredients that could be found in her kitchen pantry. Years later, we keep that same standard making sure that each of our products are paraben free, silicone free, phthalate free, and silicone free. We strive to use Coconut Oil, Vitamin A, and Vitamin E in just about every product we make. We want you to feel safe using our products on yourself and your family, friends and children, like we do! Each of our items are mom tested and kid approved.