Regla Store

After a few years working in Rio de Janeiro's fashion market, stylist Thais Pires decided to spread her creativity's wings and launch herself into the market in an authorial way. Thus was born the Regla Store. At first, the brand was dedicated exclusively to serving parties on the Brazilian calendar, such as Carnival, Halloween and Festa Junina. However, identifying the demand of its customers, the brand has also developed for beachwear, streetwear and more recently loungewear. Today Regla blows out candles with 3 years of dedication, smiles, streamers and glitter. High spirits here is the watchword. In a relaxed and very colorful way Thais Pires tries to bring her particular universe to the public with a lot of awareness and responsibility, proof of this are the raw materials used in the making of the collections - mostly reuse of knits and fabrics from large factories. All done in order to generate the minimum impact on nature. Our environment thanks you! The brand focuses its sales on the online platform, carried out safely, easily and quickly on the Regla website. It is also worth mentioning that each piece is produced by partner seamstresses who have been with the brand since its inception. An honest production chain that values the work of those who make us all look incredible and beautiful. Buying at Regla, the customer is sure to wear quality clothing, intelligent modeling (valuing the female body shape to the fullest, with all its curves, shapes and sizes), as well as the certainty of a fair production, made by women who have received adequate value for the service they render. We are all parts of one goal, to be our best version, without exploitation or waste. Whether producing Regla pieces or wearing Regla pieces. Be free and feel the Regla vibe!