Naturade

The Naturade story starts with Kareem Cook and Claude Tellis when they were college friends at Duke University and realized they had so many people in their families with diet related illnesses like diabetes. Claude and Kareem decided to make their mutual concern their business and launched a business called Healthy Body Products after moving to LA and seeing a 40% child obesity rate. They realized something needed to be done so they founded a healthy vending machine company. Battling the major soft drink companies, they successfully co led a movement that got the laws changed in LA banning junk food in schools and were awarded the contract for every public school in LA. And that was 2 years after moving to LA! Claude & Kareem learned how a plant based diet prevented and even cured many diseases so they partnered with @BadassVegan to launch VeganSmart. Although they knew most people wouldn’t completely change their diets, they knew if they launched a great tasting product with a mission to save lives, you would support. And YOU have!